Virtual Try-On, Virtual Styling, Virtual Fitting: How to Choose the Right AI Experience for Your E-Commerce Strategy
In the fast-evolving world of e-commerce, technologies like Virtual Try-On (VTO), Virtual Fitting, and Virtual Styling are reshaping the way customers shop online. While these terms are often used interchangeably, each serves a unique purpose. For brands, understanding these distinctions is key to leveraging the right technology to drive conversions, reduce returns, and enhance customer loyalty.
The Role of AI in Elevating Luxury Experiences
Artificial Intelligence (AI) is often associated with automation, efficiency, and scalability—concepts that might seem at odds with the world of luxury, where authenticity, craftsmanship, and exclusivity reign supreme. Despite these apparent contradictions, AI holds transformative potential for luxury brands, offering new ways to enhance the distinctive experiences they deliver to their discerning clientele.
Reaction to Vogue Business Inclusivity Report: As Extreme Thinness Returns to the Runways, Why Brands Must Continue Investing in Size Inclusivity
The Spring/Summer 2025 fashion weeks have come to an end, and while the runways showcased an array of creativity, one unsettling trend has resurfaced: the return of extreme thinness as the dominant body type in fashion. According to the Vogue Business Inclusivity Report, only 0.8% of looks across New York, London, Milan, and Paris featured plus-size models, with 4.3% mid-size representation. In stark contrast, 94.9% of models were straight-size (US 0-4), signaling a regression to the outdated and unhealthy standards of beauty that once plagued the industry.
The Future of Virtual Try-On: A Growth Driver for Fashion E-Commerce in 2025
Virtual Try-On (VTO) technologies are revolutionizing the fashion e-commerce industry. After two decades of development, these tools have finally reached a point where they significantly enhance the online shopping experience. Major players like Google are leading this revolution with advanced AI-powered solutions, enabling consumers to virtually try on clothing. This innovation helps brands boost customer engagement, increase conversions, and reduce returns.
Veesual raises 5 million euros
We are thrilled to announce that AVP and Techstars are joining our journey at Veesual. This exciting development marks a significant milestone as we aim to become a global leader in AI-powered image-generation technologies for fashion.
Why does personalization make a difference in fashion e-commerce?
Nowadays, fashion e-commerce is a very competitive sector, with increasingly demanding customers. Fashion brands have to find solutions to stand out, increase their performance and satisfy their customers. It's no longer just about offering the best products, but also about providing an impeccable shopping experience. Personalization is a solution to meet this challenge.
Myth 1: Virtual fittings are not realistic, because you can't actually try on the clothes.
In the fashion e-commerce sector, virtual fitting has become a must-have feature, but it remains a controversial subject for some.In a series of articles, we're going to demystify the myths surrounding virtual fitting. The first is that virtual fitting is ineffective because it doesn't offer a real fitting experience. We can start by recalling that e-commerce customers are those who rarely, if ever, visit physical stores, for a number of reasons: lack of time, no attraction to in-store waiting, especially for fitting room queues. Brands need to be able to adapt to these customers, because the need remains the same: to buy clothes. And, as in a physical store, this purchase is based on several aspects and questions: "does it fit me", "do I like it", "what would it go with"... The virtual fitting experience answers these questions by reproducing as closely as possible the fitting room in a physical store.
Augmented e-commerce: a trend that has become the new standard
The shopping experience is constantly evolving, and consumer needs are changing with it. Online shopping, which was once limited to simply selecting products from a catalog, has been transformed by the growing demand for personalization and innovation. Today's consumers are more demanding than ever, expecting unique shopping experiences tailored to their individual needs.
Virtual clothes fitting with Google's new AI feature!
Fashion e-commerce is constantly evolving, with the aim of replicating as closely as possible the physical store experience for e-commerce customers. With this in mind, fashion brands are each in turn implementing different solutions, such as product discovery and search using images, or virtual fitting.