How Veesual’s Switch Model & Multi-Sizing Enhance Eileen Fisher’s Online Shopping Experience
In the world of online shopping, uncertainty around fit and style often leads to hesitation and returns. But with new solutions like Switch Model and Multi-Sizing, we plan on transforming the virtual fitting experience for shoppers, helping them make more confident purchasing decisions while promoting inclusivity. These innovations, currently live on EILEEN FISHER’s website, are set to reshape the future of fashion e-commerce.
Switch Model : Embracing Diversity in Fashion
Traditional product pages often show just one model wearing an item, which can make it hard for shoppers to imagine how it will fit their own body type. Research by Coresight shows that 53% of shoppers returned clothes online due to size and fit issues.
Switch Model tackles one of e-commerce’s biggest pain points—size and fit confusion. This enhancement reduces uncertainty and fosters size inclusivity, helping customers make more informed decisions when virtually trying on clothes. With personalized size recommendations, Switch Model makes it easier for customers to find their perfect fit.
Multi-Sizing : Enhancing Fit Visualization and Personalization
While Switch Model helps shoppers see clothes on models that match their body shape, Multi-Sizing goes even further. Now available on select EILEEN FISHER product pages, this feature shows how a garment looks in three different sizes—the recommended size, one size up, and one size down.
With Multi-Sizing, shoppers can easily compare fits, whether they prefer a more relaxed or tailored look. The feature dynamically adjusts the garment’s fit, drape, and length in real time, creating a more personalized and seamless shopping experience.
Multi-Sizing has already delivered impressive results, with conversions doubling since its initial rollout.
Designed to Enrich Product Pages and Drive Results
With these innovations, shoppers can now engage with products in a way that feels more relevant and authentic, reducing uncertainty and increasing confidence.
“Integrating these tools underscores our dedication to inclusivity. Customers now have the ability to visualize how items will complement their unique body shapes directly on product pages, enabling a more confident shopping experience.”
The Future of Fashion Shopping is here
As online shopping evolves, features like Switch Model and Multi-Sizing are transforming the experience—making it more inclusive, personalized, and engaging. With virtual try-on becoming the norm, brands that embrace AI fitting technologies will stay ahead, reducing returns and boosting customer satisfaction.
How Veesual’s Switch Model & Multi-Sizing Enhance Eileen Fisher’s Online Shopping Experience
In the world of online shopping, uncertainty around fit and style often leads to hesitation and returns. But with new solutions like Switch Model and Multi-Sizing, we plan on transforming the virtual fitting experience for shoppers, helping them make more confident purchasing decisions while promoting inclusivity. These innovations, currently live on EILEEN FISHER’s website, are set to reshape the future of fashion e-commerce.
Virtual Try-On, Virtual Styling, Virtual Fitting: How to Choose the Right AI Experience for Your E-Commerce Strategy
In the fast-evolving world of e-commerce, technologies like Virtual Try-On (VTO), Virtual Fitting, and Virtual Styling are reshaping the way customers shop online. While these terms are often used interchangeably, each serves a unique purpose. For brands, understanding these distinctions is key to leveraging the right technology to drive conversions, reduce returns, and enhance customer loyalty.
The Role of AI in Elevating Luxury Experiences
Artificial Intelligence (AI) is often associated with automation, efficiency, and scalability—concepts that might seem at odds with the world of luxury, where authenticity, craftsmanship, and exclusivity reign supreme. Despite these apparent contradictions, AI holds transformative potential for luxury brands, offering new ways to enhance the distinctive experiences they deliver to their discerning clientele.