1. Virtual Try-On: Visualize Confidence

What Is It?

Virtual Try-On uses Augmented Reality (AR) or 3D models to let shoppers preview how a product will look on their face, body, or feet. Shoppers upload a photo or use their device’s camera, and the technology overlays the product in real-time.

Examples in Actions :

• Beauty

Brands like Sephora and MAC Cosmetics use VTO to simulate makeup application, letting customers “try on” lipstick or foundation before purchasing.

• Eyewear

Warby Parker’s VTO maps facial features to help customers visualize glasses styles.

• Footwear & accessories:

Adidas overlays shoes onto feet, while brands like Kendra Scott showcase jewelry through AR tools.

The Impact for Your Brand:

• Boosts Purchase Confidence: Seeing products “on yourself” builds trust and reduces hesitation.

• Increases Engagement: Interactive experiences keep shoppers on-site longer, with some brands reporting up to a 47% increase in time spent online.

• Drives Conversions: Gucci’s VTO for shoes increased in-store conversions by over 25%.

The Challenges:

Virtual Try-On works well for static items like makeup or glasses but struggles with complex products like apparel, where fabric drape and body diversity are harder to simulate accurately. Privacy concerns around sharing personal images can also limit adoption.

2. Virtual Fitting: Precision for Size & Fit

What Is It?

Virtual Fitting helps customers find the right size by using data like body measurements or previous purchase history. Unlike VTO, it focuses on accuracy over aesthetics.

Examples in Action:

• Zalando’s Enhanced Virtual Fitting Room:

Zalando has taken personalization to the next level by enabling customers to create 3D avatars based on their precise body measurements. This technology, integrated into their virtual fitting room, offers a tailored and realistic online shopping experience. Customers can try on Levi’s products (such as t-shirts, jackets, and hoodies) in 14 European markets, visualizing how different sizes will fit on a 360º avatar.

• Impact: In early testing, this innovation reduced return rates by up to 40%, highlighting its potential to enhance customer satisfaction and minimize costly returns.

• AI-Powered Measurement Apps:

Applications like Nike Fit use smartphone cameras to analyze foot size and dimensions in real time, ensuring accurate shoe sizing.

• Veesual’s Switch Model:

On a product page, shoppers are no longer limited to a single mannequin image that may not reflect their body type. With Switch Model, they can visualize the product on a variety of mannequins representative of the diversity of the audience. For each mannequin, the shopper sees the height and clothing size displayed, providing valuable context to help choose the right size. This feature not only showcases how the garment fits on different body shapes but also highlights how it drapes and falls naturally.

This is a major differentiator compared to traditional size recommendation tools, as it allows shoppers to visually assess fit and style on bodies that truly reflect their reality. By empowering customers to see themselves represented, Switch Model significantly boosts purchase confidence and reduces hesitation.

• Data-Driven Algorithms:

Solutions like True Fit predict the best size for customers by analyzing historical purchase and return data, offering precise recommendations across various product categories.

The Impact For Your Brand:

• Reduces Returns: Precise sizing minimizes costly returns and improves customer satisfaction.

• Supports Inclusivity: Solutions like Switch Model allow shoppers to see themselves represented, making the shopping experience more inclusive and realistic.

• Increases Shopper Confidence: Accurate sizing encourages customers to complete their purchases with greater trust.

The Challenges:

While Virtual Fitting excels at providing accurate size recommendations, it doesn’t always address style or fabric preferences. Its success also relies on high-quality input data and visuals from brands.

3. Virtual Styling: The Ultimate Game-Changer

What Is It?

Virtual Styling enables shoppers to mix and match items to create complete looks and visualize them on size-inclusive avatars. Unlike Virtual Try-On or Virtual Fitting, it focuses on inspiring customers to explore collections and design their own outfits.

How It Works:

• Shoppers can create personalized looks by combining tops, bottoms, dresses, skirts, jackets, coats, shoes, and accessories, all visualized on models that reflect diverse body types.

• Inputs from brands: Brands must provide high-quality mannequin photos, product packshots (ghosts), and sizing data to enable the generation of all possible outfit combinations.

The Impact for Your Brand:

• Enhances Product Discovery: Helps customers explore items they might not have initially considered.

• Boosts Engagement: Interactive experiences keep shoppers browsing longer.

• Increases Conversion Rates: Eileen Fisher, for instance, saw a 93% increase in conversions and a 134% rise in pages viewed per session with Veesual’s Mix & Match tool.

• Increases Average Order Value (AOV): Shoppers are more likely to purchase multiple items when they see cohesive outfit combinations that fit their style.

The Challenges:

The quality of the experience depends on comprehensive visual inputs from the brand.

Which Technology Is Right for Your Brand?

Choosing between these tools depends on your business goals:

Virtual Try-On, Virtual Fitting, and Virtual Styling each offer unique benefits, but Virtual Styling is the ultimate driver of engagement, discovery, and conversion. For brands seeking to stand out in a competitive marketplace, now is the time to invest in technology that transforms your digital storefront into an interactive, inspiring experience.

Want to see how Veesual’s Virtual Styling can revolutionize your e-commerce experience? Contact us today or explore the Veesual Virtual Styling feature in action here.