Innovating Children's Fashion eCommerce: The Power of Image Generation and Styling Experiences
An Inclusive and Engaging Shopping Experience: GPE Group, which owns children's fashion brands Sergent Major, Du Pareil Au Même, and Natalys, aimed to transform the online shopping journey into a more interactive and personalized experience. Through Veesual’s image generation technology, parents can now easily create complete outfits for their children, experimenting with different combinations in an intuitive and immersive way.
x3
Higher conversion rate
+62%
Increase in Average Order Value
+223%
Pages viewed per session
Download the full case study to discover:
- The challenges GPE overcame with Veesual
- How Veesual's AI-powered technology generates all possible outfit combinations
- GPE's effective incentive strategy
“Thanks to Veesual, parents can now really enjoy creating outfits for their children, and the results speak for themselves: they spend more time on the site, explore more, and buy more. This partnership with Veesual has been a success for us, both in terms of customer engagement and performance.”
KĂ©vin Silvaggio
Digital leader at GPE