The Power of Augmented Shopping in Fashion eCommerce : EILEEN FISHER's Success Story
An Inclusive and Personalized Shopping Experience: Eileen Fisher aimed to provide a more interactive and engaging online shopping experience. With Veesual’s Mix&Match solution, customers can now see how outfits look on models that resemble their own body type and experiment with different combinations. This has made the shopping experience more intuitive, fun, and tailored to each customer’s preferences.
+93%
Higher conversion
+50%
Add-to-cart rate
+134%
Pages viewed per session
Download the full case study to discover:
- The challenges Eileen Fisher overcame with Veesual
- How the Mix&Match experience was seamlessly integrated into their website
- The impressive results in terms of customer engagement and brand perception
“ We’re a size-inclusive company, and Veesual can help customers predict how something will fit them. Veesual allows you to play around with proportions. We were trying to create a kind of modern day paper doll that customers can have fun with. “
Blair Silverman
VP eCommerce at Eileen Fisher